Bentonville Butcher & Deli Branding

Bentonville Butcher and Deli is a local delicatessen located in Northwest Arkansas. I was tasked with updating the brand with a modern look and bold colors, yet pay homage to the Deli's traditional approach to butchery. The iconic cleaver, take-and-wait number stubs, and the Germanic sheep emblem of the butcher's guild were all dominant inspirations in my brand iteration.